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  • ✨ Your Story, Your Style ✨

  • Introducing our Charm Bar—a collection of 14k gold-dipped & sterling silver-plated hoops, bracelets, and necklaces designed for self-expression. Layer meaningful charms, mix textures, and create a look that's uniquely you.
Shop The Charmed Collection

✨ Your Story, Your Style ✨

Introducing our Charm Bar—a collection of 14k gold-dipped & sterling silver-plated hoops, bracelets, and necklaces designed for self-expression. Layer meaningful charms, mix textures, and create a look that's uniquely you. Shop The Charmed Collection

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Fashion. For Real life.

It's more than our tagline. It's our mission. We have real bodies and real life budgets and we assume you do, too.

Stephanie (left) wears between a 0/2. Brittney (right) wears between a 1X/2X. Our team attempts to try on all of our inventory so we can let you know if items run true to size (TTS), small or generous.

We feature our entire team of stylists with a range of ages, heights and body shapes in our social media accounts. Together, we are modeling real life.

Want to see more? Give us a follow! We're @shopmodishdecorah on Instagram and @modishdecorah on Facebook!

The IT-GIRL print has been spotted.

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Poppy + Pout

one of Oprah’s favorite things, 2021 + 2022!

Keep your lips hydrated this winter. Experience lip balm, lip tints and lip scrub made by hand in small batches with ingredients straight from nature, all in an eco-friendly cardboard tubes that hold twice as much as their plastic rivals.

SHOP POPPY + POUT

say THANKS to your new favorite sweatshirt

merci sweatshirt

"So Annette and staff are incredible!!! We spent 2 hours trying on clothes and they totally helped us with outfits, pulled clothes and gave suggestions!!
The BEST place to shop!!
Great point/discount program too!!So Annette and staff are incredible!!! We spent 2 hours trying on clothes and they totally helped us with outfits, pulled clothes and gave suggestions!!
The BEST place to shop!!
Great point/discount program too!!"

Caryl

"I treated myself to some retail therapy in my sweet town the other day. Now, there is shopping and then there is an experience that is so different than the usual kind of shopping. It's a feeling of being accepted, of belonging, of intimacy, of feeling like you matter. My time in Modish made me feel all of this and more. Stephanie, your integrity, your infectious smile, your ability to make all who walk through your door feel like family are only a tip of the iceberg in your amazingness. Thank you for always helping me feel so beautiful!"

Robyn

"I NEVER post reviews, but after just departing Modish--with some fabulous clothing in hand, I might add!--I felt compelled to write this one. Its clothing is well-made, affordable, fashionable, and fun, as are its footwear and accessories. And its friendly staff knows their stuff when it comes to women's fashion. We are so fortunate to have this top-notch clothing boutique in Decorah--I cannot recommend it enough!"

Sara